Google’s Guideline for SEO

SEO is a very dynamic field and in order for your website to rank better in search engines, you need to follow and implement some strategies of Houston search engine optimization that are not violating any guidelines. There is always a question on how to make websites perform better on Google’s search engine. There are so many possible answers to that certain question as Google itself is also updating its guidelines.

If you are new in the business, it is important to learn about Google’s guidelines for proper search engine optimization. Here they are in no particular order:

Creating unique and accurate title of your pages

It is always easier for the Google crawler and robots to access the site’s information if has proper placing for its page titles. The tag will tell the crawler everything about the site you are managing. If you miss this very minute detail, your site will suffer from being skipped. The title of the page is being displayed when the search engine generate results so you need to be careful with the details you write on it.

Don’t undermine the use of meta tags for description

When Google’s crawlers are accessing your page, it creates a snippet, said director of Houston web marketing company. The meta tags will served as the selection text once the queries are made by the users, said leading international SEO consultant Gary. If you fail to update your meta tags, there is a higher chance the your page will not appear on the search results once someone searches for the specific keywords you are writing about on your page. With better meta tags, the better snippets it could give to Google users.

Much-improved URL structure

There is no denying the Google could crawl and read any type of urls out there but the users don’t. Users will always remember the urls which they deemed convenient and easy to remember. As much as possible, make the urls simple for your site. It could help both the crawlers and the users access your site in and out easily. Webmaster Help Center will help you on more advanced techniques to fix site’s urls.

Easy site navigation

Users will always return to the sites that are easy to navigate. Accessing data from sites with good navigation is much easier. It helps the users find what they are looking for in short period of time. If you have multi level links on your site, it needs to have a root page. The root page is simply put as the most frequented location of your site; it is where the navigation point starts. For your site to be convenient, you need to carefully plan out the placing of your pages.

Google’s guidelines for proper search engine optimization are guide for online marketers and SEO practitioner in order to improve search results and rankings. With these rules, you can make sure that you are doing the right implementation. You cannot risk your site being penalized or deindexed. It means bad for the business if the strategies implemented have utterly violet the existing rules. For more SEO tips and tricks visit olegdonets.com