Design Tips for Hotel Websites
Accommodation is must for every traveler. Whether you are looking for a shared room, an ensuite cabin, an apartment to yourself, or a luxurious penthouse at the top of the tallest building in the city for your short stay, it is considered as an accommodation. Hotels are the popular facilities that offer accommodation for families, solo travelers and for businessmen. The objective of every hotel owner is to provide exemplary, comfortable and efficient accommodation services to their guests.
Every year, there are thousands of people traveling around the world. Thus, the need for hotel accommodation has increased. It is no surprise that there is a new hotel opening every year. This also shows that the competition in the hospitality industry is increasing. In order to catch up with the current trends in marketing, many of them have built their websites. It has helped many hotel owners to provide assistance to their potential guests with regards to their rooms, amenities, additional services, rates and activities available nearby.
Aside from answering questions of your potential guests, you can help them to directly book their accommodation through your website. Make sure, however, that you have implemented these effective tips for hotel website design.
A call to action at the homepage of the website must be clear for every customer of all ages to see and read. You can keep the rest of the homepage simple with a short but inviting introduction about the hotel, and then draw their attention to the call to action. It will surely make a potential guest make inquiries, but be sure as well to have a calendar that provides available dates.
Add the hotel’s phone number in prominent positions. Some websites leave the phone number at the top-right or left of the website beside the logo. It really helps the customer to find a direct number they can contact to personalize their accommodation needs.
Upload images of the rooms, hallways, lounge area, café, stairs, and ballroom if the hotel has one. Remember, however, to use high-quality images because no matter how enticing and welcoming the hotel looks personally, if the images on the site are blurry, it wouldn’t be enticing at all for potential guests. Quality images will give the visitors an idea on what to expect when they come to the hotel. Is the room dark, are there windows to welcome natural light, or are there toiletries? Give them hints on what to expect when they stay at your hotel.
On the homepage, you can feature signals that your hotel and website is genuine and can be trusted. These trust signals could be ratings from hotel review sites, travel sites, and even certificate of excellence from trusted booking sites. Include trust signals on your hotel website and you will gain the trust of your potential guests.
In planning your hotel website design, do not forget the booking process. One of the reasons why customers prefer third party websites for booking their accommodation is because the hotel’s own booking process on the website is complicated. There are people who do not trust the payment system of hotel websites. Thus, they choose to book their hotel on other hotels. Make your booking or payment process secured.